Claims
Claim, Evidence and Inference in a Persuasive Message
Claim, evidence and inference help you see what a message states, what supports it and what conclusion it invites you…
The archive
Articles
Browse explanations and reading exercises on claims, sources, images, language and the small habits that make a closer look possible.
Sources
Who Is Speaking, and How Would They Know?
Assess a source by tracing its access and information route, so you can distinguish eyewitness accounts, specialist…
Images
Cropping Changes a Photograph’s Frame, Not Its History
Cropping changes a photograph’s frame and emphasis, but not its history. Learn how framing directs attention and how…
Language
The Word That Quietly Turns a Description into a Verdict
Learn to spot the loaded word in a sentence and rewrite it neutrally, keeping observable details while making the…
Habits
A Pause Before You Forward It
A pause before you forward it helps you decide whether a message belongs in the chat, needs a caveat or should stay…